is dead.
WTF is going on?
7-11 is losing money due to complacency in the Canadian market.
Primary sales come from gasoline and cigarettes and they need to diversify.
Japanese 7-11’s offer a trove of actual conveniences - from complete meals, to electronics, to passport photo machines, to 3D printing services.
This is the type of convenience 7-11 should strive for, but is inaccessible to the North American market.
The items people
REALLY
want
are often
inconvenient
to get…
… so what do we do about it?
We’re flipping the brand on its head temporarily, and redefining what “convenience” means to Canadians.
