AI is

AI is always watching.

Is it out to get you?

AI is evolving rapidly

Companies are downsizing

Climate issues are intensifying

People are worried.

People want to know that AI is on their side.

That’s where Meta AI comes in.

Prior to a big sporting event, pre-show spots will air live, hinting at something big coming from Meta.

During the game, users with any Meta app installed will receive a notification prompting them to chat with a bot.

The notification will take users to an interactive AR game where they learn how to spot invasive bots and protect their sensitive personal data.

After successfully completing the game, users will meet the Meta AI bot, who will explain its role in ensuring and safe and quality user experience. Users will be prompted to receive a gift from Meta.

A post-game TV spot will acknowledge users for interacting with the Meta game, and reinforce Meta AI as a user-friendly entity.

Ideation | Arjun Hari, Aaron Zoldos-Colley

Copy | Arjun Hari

Art Direction | Aaron Zoldos-Colley

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